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IT’S ALL A LIE
Can You Make Money on YouTube?
My Story
* Started tech in 1996 in Army
* Corporate World
* Consulting 
* Consulting Company Closed
* Horrible College Class and Everyman IT 2009 
* Failed Idea, Moved Content to YouTube, Monetization in 2011
*  THE CURVE
How to Earn Money on YouTube
* YouTube Ad Revenue
* Crowdfunding
* Sponsorships
* Affiliate Marketing
* Merch
* Random
YouTube Ad Revenue
* You Need 1000 Subscribers, 4000 Hours Viewed per Year
* Paid by CPM
* CPM is generally between $2-$20
* 1099
* Direct Deposit
Crowdfunding
* Patreon
* Donorbox
* PayPal
Sponsorships
* Selling Slates/ Shout outs
* Native Content
* Brand Placement
Affiliate Links
* Commission for sales
Merch
* T Spring - Commission for “custom” items
Random Money
* Paid to Interview Spiceworks Execs
* Paid to be a Booth Babe
* Paid to Interview Network Professionals by INE
Valuable Numbers?
* Subscribers are rather meaningless
* Subscriber Rot
* View Time
Why Create YouTube Videos?
* Revenue
* Self Promotion
* Business Promotion
Copyright
* Copy Right
    * Fair Use
    * Content ID System
* Education 
* Content ID Abuse/ Stupidity
* Copyright Strikes
Dealing with Trolls
* Trolls are the least of your worries
* Fans can be worse than trolls
Psychology and Mental Health
* No one will understand
* Comments are communication
* NO ONE DOES WELL
What You Need to Create Videos
* Camera
* Video Editor / Encoder
Cameras
* Camcorder - AUTO FOCUS, built in lens, easy
* DSLR - GREAT IMAGE QUALITY, needs more care and feeding
* Smart Phone - YOU ALREADY OWN, EASY, possibly poor image quality
Editing Software
* Final Cut - Bought in 2013 for $250, and on every Mac since
* Adobe - “Professional Software”, Good for Resume and Teams
* Free Options - Fine for most people
Computer for Editing
* Resource Needs - 4K 60fps needs more than 1080p at 30fps
* PC’s are fine
* Mac… Just works…
* Peripherals and Software needs
    * Won’t use new Macs for at least a year
Live streaming
* Live streaming Setup
* Wirecast, OBS
* Video Encoders
Lighting
* SUCKS!!!
* Think about the sun
* Shadows
Sound
* SUCKS!!!
* Echo, room environment
* Microphone Choice
    * Closer to mouth the better
* Ambient Noise
Editing Style
* Jump Cuts
* Multiple Shots
* Single long take
* Think about the problem the video solves
YouTube Fame
* Shaking Your Brain Nipples…
* How will friends, family, business associates take your content?
* YouTube can be damaging. Politics, Bad Takes, Toxic Content
* Roman Forum, Amsterdam, Lisbon, Cancun, Miami, San Fran, Seattle, DC, Half Way Up a Mountain, Pigeon Forge, Local Home Depot/ Lowes/ and Whole Foods
* 
Your Personality
* What makes a “YouTuber”?
* 
* Aspie to the bone… I pretend to be normal on YouTube
    * Walking Through Conversations with CEO’s
    * Monologue “Conversations”
Create “Good” Content
* Be HAPPY!!!
* Stay on Topic
* Clickbait and Titles
* Maximize Subscriber to View Count for Recommendations 
Topical vs Evergreen Content
* Topical content can be good for driving traffic
* Evergreen content keeps paying
STRIKES and Punishments
* Content ID Claims
* Community Strike
* Copy Right Strike
Who are you Talking To?
* Mental Image of your audience
* Target - Audience Mismatch
“Honesty” and “Transparency”
* No need to see my wife
* Creating Characters - My Wife is not my “Wife”
* Why do a House Tour?
* Viewers ARE NOT YOUR FRIENDS
* Create Boundaries for topics
    * Can you articulate WHY you are saying what you are saying
Getting Advice
* Talk with peers
* Remember why you’re doing what you’re doing
* Talk with your viewers, but give a grain of salt
* Copy other creators
* Stats, Stats, STATS…
Moderation Bots
* “Wrong Speak” - Don’t say bad words…
* Bad Titles 
* Indian Human “Review” issues
Recommendation Bots
* The more your videos are clicked, the more they are recommended
* Clickable Titles
* Thumbnails?
* Fewer videos can be better
* Good description - Copy/Paste your Powerpoint Outline
Monetization Bots
* “Wrong Speak” in titles
* Green, Yellow, Red $
YouTuber vs. Content Creator
* Creators have a business beyond YouTube
* Podcasts
* Vimeo
Build a Business Beyond YouTube
* Events
* Sell Podcasts
* “OnlyFans”
* Twitch?
* Books
Play Buttons
* 100K subs
* 1 Mil Subs
* 10 Mil subs
* At YouTube discretion
The Future of YouTube
* My bet…
    * Worlds biggest Startup Fail…
* No shame in profiting off of someone else’s checkbook…
* YouTube will die, but the lessons are valuable (Jake Paul - Vine - YouTube - Boxing)
YouTube Alternatives
* Match Problem with Platform
* Alt tech
    * Pllllbbbbbb…
    * FTC Compliance…
YouTube IS A REAL JOB
* “Gamers” works their butts off
How to Start..?
* JUST DO IT!!!
* Find Inspiration, and advice from other YouTubers videos
* https://www.youtube.com/watch?v=5QRoX2aMVrc